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Once you’ve landed at Alicante airport you’ll be itching to get to Benidorm. Here we let you know the best ways to travel to Benidorm and, once there, how best to get around.


The national bus service for Spain operates from outside the airport departure hall, one level up from arrivals. ALSA run eleven buses daily beginning at 8 AM with the last departure at 9 PM. 

The bus will make a first stop at Benidorm Bus Station where you will disembark if you are staying at the Station Hotel or planning onward travel to other local towns and villages in the region.

The second stop, Avenida de Europa, is where you’ll get off if you are staying in central Benidorm. You can either walk to your accommodation or jump in a taxi.

It is always advisable to pre-book your tickets in advance, especially during busy periods. 

Shuttle Bus

Shuttle Bus operators are an alternative to the direct bus route. They are often cheaper but will take a little longer to reach your destination as they can be dropping off at different destinations. You can book your Shuttle Bus ticket while in the UK, so everything is ready for you when you land.

Private Transfers

You can book car or minibus transfers which are more expensive but with the cost shared by the group. A lot more hassle-free, a pleasant way to start your holiday. 

Benidorm to Alicante

Whatever mode of transfer you opt for don’t forget to book your return to Alicante airport. If travelling with ALSA, you can catch the return bus at Avenida de Europa with the service running between 7 AM and 9 PM.

Out & About

Benidorm is big but pretty compact. You can walk to most places, using the seafront as your main navigational aid. Take a taxi if it’s a bit too far or jump on the regular local buses run by Llorente Bus – they provide a timetable of all their local Benidorm bus routes. They also offer a tourist bus card for 24 hours, 72 hours or 7 days which you can purchase on the bus. It’s a really cost-effective way to hop around town, as it also includes travel on their bus routes to Guadalest, Algar Waterfalls, Orcheta, Sella and Relleu, as well as their No 30 and 31 City Sightseeing Tour buses. 

Car Hire

If you are looking to pre-book car hire while in the UK or just for the odd day when in Benidorm, there are numerous suppliers to choose from. We tend to use Benidorm’s very own car hire company, Centauro. Although a huge operation now, they began life in 1973 servicing the nascent tourism market from their office in Benidorm. For us, that means they have as much of an emotional investment in Benidorm as they do a commercial one. A good alternative for Alicante airport collection is the British company Coys Rent-A-Car.


Getting To and Around