Poniente brings you closer to the heart of Benidorm, a quite spectacular beach and the delicious aroma of freshly grilled fish, lemon and garlic, gently wafting through the air. Sí señor, you are in Spain.
With Hotel Bali and the residential goliath, Intempo, towering over the Poniente area of Benidorm, you would be forgiven for thinking this might be a replica version of the Levante side of the resort. For sure, as with Levante, Poniente merges into the Old Town bringing the two halves of Benidorm together. But that’s where the similarities end. Poniente is a hub for Spanish tourists, with couples and families piling in from Madrid and the Basque Country.